ADVOCACY EDUCATION SERIES
HENRICO CASA
GOAL: CASA was seeking an easy way to explain to potential donors what they do, and the transformative effects it offers a child with early intervention. They previously found it could be difficult for people to grasp, and training their full team on the best communication was challenging to ensure.
INVESTMENT: $65k. 3 minute video. Premium digital 2d animation with 3d environment design.
SOLUTION: Flatland collaborated with CASA with script consultation, visual storytelling and messaging. Artistically the final video is a visually compelling animation that combines doodled stick-figure characters with a rich 3d background. CASA uses this video regularly to introduce their mission and their work to potential donors, new partners and a wider Richmond audience. It provides clear messaging and important data within a dramatic story, empowering everyone across the CASA advocacy teams, from their executive directors to event coordinators and volunteers, to deliver a strong and consistent message.
DONATE LIFE VIRGINIA
GOAL: Donate Life was developing a tool to educate the public about how organ donation works. The video must communicate the process, its importance, and the lives the organization saves. They also wanted to encourage people to sign up as an organ donor online or at the DMV. The video must train the DMV staff to offer organ donation enrollment while people were getting their licenses.
INVESTMENT: $20k. 2 minute video. High quality digital 2d animation with simple, graphic 3d elements.
SOLUTION: Starting off, Flatland provided Donate Life with script assistance, story outline, and style menu. Donate Life was able to review script, select style and character design options from our unique designs developed exclusively for them. A public version for broad audiences was developed (depicted here) as well as an alternate ending developed specifically for training people at the DMV and encourage them to offer organ donation status.
GREAT MINDS
GOAL: Great Minds needed numerous videos for conferences as well as evergreen marketing use, for national as well as regional use. Each required animation that aligned with new messaging and brand identity, and be story-driven to be viewable in a loud conference setting as well as for scrolling Instagram feeds.
INVESTMENT GO-TO-MARKET: $12k. 2 Primary pieces of creative. 4 video deliverables.
INVESTMENT NCTM 2025: $22k “Aha Moments” and “Reading League." 2 Primary pieces of creative X 2 social sizes X 2 regional State markets = 12 video deliverables.
SOLUTION: Go-to-Market Conference 2025: While one primary brand video acted as a unique statement, we created additional modular, derivative videos with easy-to-swap text and photos, producing 4 deliverable videos in all.
National Council of Teachers and Mathematics 2025: We produced 2 videos, “Aha Moments” and “Reading League” to work without narration for use both at the Conference and on social media. In addition to the 2 Conference videos we made square and tall social media sizes, as well as versions for individual regions like California and Florida (branding replacement). This produced a multitude of customized deliverables from two primary pieces of creative.