AWARENESS + ADVOCACY
DRIVE SMART
GOAL: DRIVE SMART needed a couple of straight forward things: inform the public about the new “Move Over” law, and instruct them on how to follow it. They also expressed to us the catastrophic consequences when these safety guidelines fail, from injury to tragedy. Expressing the importance of the law became another ideal of the campaign.
Clarity.
Simple steps to follow.
Importance.
DELIVERABLE: 1 minute video. 3d animation and environment design. Original musical score.
SOLUTION: Flatland prepared 3 optional paths, each expressing different creative directions for both story, and messaging. 2 of the options centered on being professional and informative. The 3rd, winning option centered around dramatizing the catastrophic consequences they had expressed to us. We felt it brought the law back down to a human dimension, and demanded not just action and law-abiding citizens, but provided a calling. As of this writing the campaign run has over 2.4 million views on youtube.
DONATE LIFE VIRGINIA
GOAL: Donate Life needed to educate the public about how organ donation works to encourage donor sign-ups. There was also a need to answer frequently ask questions about the process and regulations, and dispel concerns. Of course the video also wanted to touch on the lives saved or improved by organ donation, as well. Finally they want to encourage people to sign up as an organ donor online or at the DMV. And required an alternate version used to train the DMV staff to offer organ donor enrollment while people were getting their licenses.
DELIVERABLE: 2 minute video. 2d animated characters with 3d environments.
Derivative video with alternate ending message / CTA.
SOLUTION: Starting off, Flatland provided Donate Life with script assistance, story outline, and style menu. Donate Life was able to review script, select style and character design options from our unique designs developed exclusively for them. A public version for broad audiences was developed (depicted here) as well as an alternate ending developed specifically for training people at the DMV and encourage them to offer organ donation status.
DMV REALLY KNOW
GOAL: DMV wanted to encourage better pedestrian behavior to help prevent accidents. Looking both ways before you cross the street was so simple, it could be taken for granted. With new distractions like social media, assumptions like WALK signs or traffic stops does not ensure you’re safety. Making sure a driver sees you. Making sure traffic has come to a stop. One extra simple little check can save your own life! They sought an attention grabbing approach of humor, similar to “Dumb Ways to Die.”
DELIVERABLE: 30 second video/broadcast. 2d character animation with 3d environment design.
SOLUTION: Flatland prepared a several collections of character sketches, grouped into various styles, desiring to use “Dumb Ways” as a jumping off point, while also giving the DMV a style entirely their own. The client was able to review for style and selected what we had lovingly called “Jelly Beans.”