DIGITAL SALES TOOL
HENRICO CASA
GOAL: CASA was seeking an easy way to explain to potential donors what they do, and the transformative effects it offers a child with early intervention. They previously found it could be difficult for people to grasp, and training their full team on the best communication was challenging to ensure.
SOLUTION: Flatland collaborated with CASA with script consultation, visual storytelling and messaging. Artistically the final video is a visually compelling animation that combines doodled stick-figure characters with a rich 3d background. CASA uses this video regularly to introduce their mission and their work to potential donors, new partners and a wider Richmond audience. It provides clear messaging and important data within a dramatic story, empowering everyone across the CASA advocacy teams, from their executive directors to event coordinators and volunteers, to deliver a strong and consistent message.
DELIVERABLE: 3 minute video. Premium digital 2d/3d animation
“We show this video at the beginning of every presentation we make.
It allows our conversations with donors and political leaders to begin with a
frim understanding of the work we do and the children and lives we impact”
-Jeannine
CASA: VISITATION CENTER
GOAL: CASA is developing a new Visitation Center to provide a place children to visit their families that is safe, neutral, and provides supervision, on-site training and resources. A creative, visually impressive video was desirable, that could dramatize the confusion of the current system and the benefits of the Center: to encourage and facilitate visits, provide a stable foundation for children, and move towards more permanence.
SOLUTION: Flatland collaborated with CASA with script consultation, visual storytelling and messaging. Artistically the final video is a visually compelling animation that combines doodled stick-figure characters with a rich 3d background. CASA uses this video regularly to introduce their mission and their work to potential donors, new partners and a wider Richmond audience. It provides clear messaging and important data within a dramatic story, empowering everyone across the CASA advocacy teams, from their executive directors to event coordinators and volunteers, to deliver a strong and consistent message.
DELIVERABLE: 3 minute video. Premium digital 2d/3d animation
DONATE LIFE VIRGINIA
GOAL: Donate Life was developing a tool to educate the public about how organ donation works. The video must communicate the process, its importance, and the lives the organization saves. They also wanted to encourage people to sign up as an organ donor online or at the DMV. The video also needed to train the DMV staff to offer organ donation enrollment while people were getting their licenses.
SOLUTION: Starting off, Flatland provided Donate Life with script assistance, story outline, and style menu. Donate Life was able to review script, select style and character design options from our unique designs developed exclusively for them. A public version for broad audiences was developed (depicted here) as well as an alternate ending developed specifically for training people at the DMV and encourage them to offer organ donation status.
DELIVERABLE: 2 minute video. High quality 2d/3d animation
GREAT MINDS
GOAL: Donate Life was developing a tool to educate the public about how organ donation works. The video must communicate the process, its importance, and the lives the organization saves. They also wanted to encourage people to sign up as an organ donor online or at the DMV. The video also needed to train the DMV staff to offer organ donation enrollment while people were getting their licenses.
SOLUTION: Starting off, Flatland provided Donate Life with script assistance, story outline, and style menu. Donate Life was able to review script, select style and character design options from our unique designs developed exclusively for them. A public version for broad audiences was developed (depicted here) as well as an alternate ending developed specifically for training people at the DMV and encourage them to offer organ donation status.
DELIVERABLE: 2 minute video. High quality 2d/3d animation